Mischief Partners World
I strive to help good ideas, credible people, and genuinely useful products find each other in a landscape that no longer works the way it used to.
National media, national campaigns, and abstract narratives don’t create trust the way they once did.
Today, people trust people, and context and explanations that are human and defensible.
Originally from Canada, proudly based in Oakland, California.
2025–2026 · Mischief Partners
Back Market · Interim Head of Communications, June 2025 to July 2026.
Jul 9, 2026The Newest Way to Go Analog
Apr 7, 2026Giving older Windows laptops a second life with ChromeOS Flex
Mar 4, 2026These Official ChromeOS Flex USB Sticks Can Give Your Old Mac or Windows PC a Second Life
Jan 9, 2026This Tech Startup Is Cutting Through the Noise at CES by Railing Against ‘Upgrade Culture’
Comedy Supper Club
2022 · MycoWorks
The New York Times
Dec 14, 2022Are Mushrooms the Future of Alternative Leather?
Oct 18, 2022 · via KRDOGM just took a stake in a startup that makes imitation leather out of mushrooms
2022Sophia Wang · Female Founders 100
Jul 25, 2022Mushroom Leather Is Here. Will Shoppers Care?
Apr 26, 2022The Future Is…Fungi?: This Biotech Company Transforms Mushrooms Into Luxury Materials Used by Hermès
2017–2019 · Lyft
Sep 26, 2018Lyft wants to pay users to give up their cars
Jul 31, 2018Lyft will pay you $550 to ditch your car for a month
Jan 9, 2018I Rode Lyft’s Self-Driving Taxi Down the Las Vegas Strip. Here’s What It Was Like
Toronto Star
Nov 13, 2017Lyft, Uber’s ride-hailing rival, is expanding to the GTA
The New York Times
Jun 27, 2017As Uber Stumbles, Lyft Sees an Opening, and Bites Its Tongue
Jan 2017John Zimmer on The Daily Show: ‘Rooms on Wheels’
Campaign archive · Ditch Your Car
2015–2016 · Lyft
Outside Lands
Aug 6, 2015Lyft to tackle traffic at Outside Lands with music-themed vans
Aug 2015The Techies Have Come to Disrupt Your Next Music Festival
The Lyfties & launches
The first Lyftie Awards · Lyft announcement, December 2015.
2007 · Games
Game Informer · April 2007
Uncharted: Drake’s Fortune. Issue 168.
From the camera roll
Later reporting
These two saved articles appeared after my time at Lyft.
Sep 22, 2023Lyft’s most popular L.A. bar destinations
Nov 17, 2022Lyft Aspired to Kill Car Ownership. Now It Aims to Profit From It